Create a marketing plan for Castle View School (B)
Starter (5 mins)
Make a list of the ways you think castle view markets themselves
Keywords 5 mins)
Information (10 mins)
The 4 P’s
Businesses must consider the marketing mix which helps them sell their products. This is known as the 4 P’s
Price
Product
Promotion
Place
Price The price has to reflect the value that the customer puts on the product. An extremely high quality product made with the best materials may sell for a high price. However if the customer is looking for a value type product then the materials need to be cheaper and this is reflected in the price.
Product To get the product right the business needs to think again about the customer needs. The product must do the job required and meet the price the customer is willing to pay. Again the market segment that the business is servicing has to be considered.
Promotion Promotion means making the customers aware of the product and persuading them they want to buy it. Promotion might include advertising, sales promotions, social marketing, word of mouth and a whole range of other options.
Place The product has to be available to customers where they want it and when they want it. Lots of businesses are seasonal or have times of year when sales boom. Think about how the turnover of a toyshop will be fairly steady all year and the increase massively as Christmas approaches. If your product were a new toy you would want to launch it in time for Christmas, not in January.
Task (35 mins)
Using the 4p's as a starting point create a marketing plan for Castle View School. Think about the things we already do as well as some we could do better!
Create a Venn Diagram using lucid chart
Plenary (5 mins)
Consider how you would tell Mrs Thomas to improve her marketing
Everybody has a Customer
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 9 Lesson 10 End of Unit Test
Lesson Objectives
Starter (5 mins)
Make a list of the ways you think castle view markets themselvesKeywords 5 mins)
Information (10 mins)
The 4 P’s
Businesses must consider the marketing mix which helps them sell their products. This is known as the 4 P’sPrice
The price has to reflect the value that the customer puts on the product. An extremely high quality product made with the best materials may sell for a high price. However if the customer is looking for a value type product then the materials need to be cheaper and this is reflected in the price.
Product
To get the product right the business needs to think again about the customer needs. The product must do the job required and meet the price the customer is willing to pay. Again the market segment that the business is servicing has to be considered.
Promotion
Promotion means making the customers aware of the product and persuading them they want to buy it. Promotion might include advertising, sales promotions, social marketing, word of mouth and a whole range of other options.
Place
The product has to be available to customers where they want it and when they want it. Lots of businesses are seasonal or have times of year when sales boom. Think about how the turnover of a toyshop will be fairly steady all year and the increase massively as Christmas approaches. If your product were a new toy you would want to launch it in time for Christmas, not in January.
Task (35 mins)
Using the 4p's as a starting point create a marketing plan for Castle View School. Think about the things we already do as well as some we could do better!
Create a Venn Diagram using lucid chart
Plenary (5 mins)
Consider how you would tell Mrs Thomas to improve her marketing